Bridal Week Harrogate- Catwalks, Customers & Celebrations
Every year the great and the good of the bridal industry gather at Harrogate’s iconic convention centre for one of the most important events in the calendar- Bridal Week. Established over forty years ago, this iconic trade show is known as the place to go to discover the hottest bridal trends, meet both established suppliers and exciting new brands and of course enjoy networking with one’s peers. The event takes place twice a year, in March and September, but it’s the Autumn show where brands launch their new collections which definitely adds plenty of excitement!
This year was no exception and once again The Perfect Bridal Company were thrilled to be a part of this fantastic event. Our stand seems to get bigger and bigger as we add more and more brand new product to our collections, including shoes, veils, bags and an array of accessories. In addition we also have our own white label dress collection! So as you can imagine, there’s a lot of work, preparation and planning which goes into the show and today we thought we’d take you behind the scenes a bit with our Harrogate report…
CELEBRATING TEN YEARS
This year’s Bridal Week Harrogate was an extra special one for us as we celebrate our tenth year anniversary. Harrogate has been an integral part of the brand’s success so it felt really special that we were able to mark the occasion by sharing our celebrations with both our customers and fellow suppliers. Special shout out to Pippa who even made bespoke Perfect Bridal party hats for the occasion, using our trademark floral print of course!
BRAND NEW COLLECTIONS
One of the most exciting aspects of any trade show is, of course launching new products. Every year so much work goes in behind the scenes from product development right through to new photoshoots, culminating in the launch of a new collection. This is the first time customers get to see new products and we absolutely love the big reveal, and the opportunity to get plenty of feedback. We had plenty to launch this September including our brand new 2025 shoe collection- both bridal and occasion, (with matching bags of course) – exciting new veils and plenty of new accessories, all incorporating the very latest bridal trends. We’ve been particularly excited to launch this year and the reaction from our customers did not disappoint. Everyone loved the new styles and is now as excited as we are to see them hit the shelves later this year.
CATWALK STARS
Once again this season we were proud to sponsor the Bridal Week catwalk, meaning that all the shoes which walked the catwalk were from The Perfect Bridal Company. It’s always fantastic to see our shoes styled with such a wide range of dresses, proving just how versatile they are! From heel to flats and even bridal sneakers, this year the shows included a wide range of our styles and it was great to see them in lights!
A FOND FAREWELL
This Harrogate also marked the end of an era as we wave a fond farewell to our wonderful agent Graham at the end of the year. Graham has been part of the Perfect Bridal team for several years and the footwear industry even longer! So many of our customers have have enjoyed Graham’s visits over the years and he will be missed by us all. Wishing Graham a very happy retirement and all the best for your next chapter!
The new collections will be making their way into the boutiques of our wonderful stockists later in the year, keep an eye on our socials for updates. In the meantime you can check out the current collections here.